Wednesday, 24 October 2012

Research and Planning


Filming

Today our group filmed at Hollow Pond. We filmed Edward by himself lip syncing from different angles, as well as some cutaways.  After reviewing what we shot we decided that we need to film in that location again as some shots were out of focus. We also deiced to have the girl there so that we would film some flashbacks from the park.

Thursday, 18 October 2012

Production Schedule


Production Schedule

Wednesday 24th October

Location:
Hollow Pond

Contacts:

Priscilla
Nandi
Shaqira

 Crew:
Synthia
Edward
Priscilla
Nandi
Shaqira

Unit Transport:
Hollow Pond
Take bus 257 from Sharnhall St get off at James Lane

Equipment: Camera, Tri- Pod 

Props: no props

Schedule:
14:20 – 14:30 Get to Hollow Pond
14:30 –16:00 Filming at Hollow Pond
16:00 – Go Home

Shot No / Storyboard ref.
Time
Location
Characters
1,2,3,5,9,11,13,15,16,18,20,21,23,25,28,33,34,35,36
14:30 – 16:00
Hollow Pond
Edward

Saturday 10th November

Location:
Shaqira’s house and Victoria Park

Unit Transport:

Shaqira’s House
Bus 56 from Bakers Arms get off at Dalston

Victoria Park
Bus 277 from Dalston and Mare St
Bus 48/55 from Bakers Arms change to 277 from St Thomas’s Square

Equipment: Camera, Tri- Pod 

Props: Alcohol Bottles

Schedule:
11:00 – 13:00 Shaqira’s House
13:00 – 14:00 Lunch Break
14:00 – 18:00 Filming in Victoria Park

Shooting Order: 

Shot No / Storyboard ref.
Time
Location
Characters
4,6,7,8,10,12,17,19,22,24,26,27,29,30,31,32,37,38,39
11:00 – 13:00
Shaqira’s House
Edward & Synthia
1,2,3,5,9,11,13,15,16,18,20,21,23,25,28,33,34,35,36
14:00 – 18:00
Victoria Park
Edward


Saturday, 13 October 2012

Case Study - Ed Sheeran - The A Team


Priscilla Quarcoo
Ed Sheeran –The A Team

 

The music video The A team is about a girl who is trying to get money for drugs and as a last result she becomes a prostitute to get money. At the end of the music video she dies of an overdose.
The video is narrative based as the music video has a linear narrative, the narrative problem being that she sells her body for drugs.

Themes seen in the video are drug abuse and prostitution; these themes are shown in the video through the camera angles, mise en scene and editing techniques. The motif in this music video is “angel” as the girl is described as an angel in the song lyrics. The motif of the angel is seen across the music video. An example of this is when a low angle shot is used to show the girl standing underneath the halo. Other examples are when she was standing in front of angel station and a pan was used to show a sign saying “improving the angel”.  The music video is in black and white to reflect the sombre mood of the music video.

At the beginning of the music video a close up shot of the main character lying dead on the floor is shown. The camera moves upwards and the focus turns blurry this is used to signify a change in time and to also establish the main character in the music video.

A wide shot used to show the girl on the park bench when she wakes up. This shot is used to display her situation to the audience. With this shot the audience can see her wearing ripped tights, a long coat, a hoddie and shorts. The mise en scene helps to portray the representation of this character which is that she is vulnerable as she doesn’t seem to have any decent clothes and she was sleeping on a park bench.

A close up shot of the main characters face is used in the music video to help build the representation of the character as vulnerable as the shot shows her crying to show how upset she is about her situation. It is clear in this shot that she did not want to become a prostitute.  A wide shot is used when she is sitting on the pavement; everything around her is in fast motion. This editing technique is used to show time passing and also to symbolize how she is stuck in the same situation when everybody else is moving on in their lives. Blurred focus is used when the main character is putting on makeup to go and do prostitution. This is done to illustrate how the need for drugs has blurred her focus and what’s really important in life.  

This music video included no lip syncing from the main artist Ed Sheeran as he only appears once in the video to buy the Big Issue off the girl. Ed Sheeran is represented as a caring passer-by in this music video as he sits down to talk to the girl.

The target audience are people who listen to folk acoustic music. This music video would encourage the target audience to buy this song as the audience would feel empathy for the girl and her story, and so they would buy the song as they may relate to feelings of the girl in this music video.

The music video is narrative based and so includes no real acting from the main artist as the music video only focuses on the story of the girl. I wish to include that concept in my music video so that the main focus of the music video would be the narrative of the main character and not the artist. 

Case Study - J.Cole - Daddy's Little Girl


Priscilla Quarcoo
J. Cole – Daddy’s Little Girl – (Roc Nation)


 
The music video for the song “Daddy’s Little Girl” shows a woman who had dreams of doing ballet becoming a pole dancer.

The actor in this music video is represented as a woman who has lost her way; this is seen in the music video through the editing techniques, camera angles and mise en scene.
The video is narrative and performance based as it shows the narrative story of a little girl growing up to be a pole dancer. The main artist in the music video J. Cole is represented as the narrator of the women’s story. Lip singing is used when it cuts to the main artist to show who’s telling the story.
The motif in the video is the cuts from showing what she was to what she has become. The theme covered in the video is a failed dream this is shown in the video through the editing techniques. Editing techniques in the video include fast cuts to show the audience a flashback of what she was before she became a pole dancer. This is done by the focus being blurred and the location is bright to show the time change. Editing also includes slow motion to show how the women’s dance moves match the ballet moves she used as a child.  

The camera angles used in this music video helps to show the representation of the woman.
Long shots are used in the beginning to show the girl dancing as a ballerina. Close up’s to the dancers face and hands are used to show the similarity of the moves she used as a ballerina to now dance in a club. High angle shots are used in the music video to show the woman to illustrate that she is less powerful this is seen when she is picking up the dollar bills thrown at her.
Eye line match is also used to show how the audience are observing the scene.
A low angle shot is used when showing J. Cole rapping as he is a dominant figure in the music video by telling the woman’s story.  J Cole is represented in this music video as feeling sorry for the women as he appears to be crying for her in one of the shots. 

The mise en scene in the music video contributes to the theme of failed dreams through the story of the club dancer. The video is set in two places a strip club and a theater to show the contrast between the woman’s two “stages”.  The strip club is dark with low lighting where as the theater is bright. The dancer in this music video is wearing white in both settings but in the theater she is wearing a full gown and in the club she wears a costume which is laced like her ballerina shoes to show the link between the past and the present.  This shows the difference between what she wanted to do to what she has become and to show the audience of this music video how far she has fallen. 

The audience are encouraged to buy the record as the narrative portrayed in the music video will cause the listener of the song to take it as a form of encouragement so they won’t turn out how the woman in the music video did.

I would like to include the idea of showing the changing situation of the actor in my own music video. The “flashes” of what they were to what they have become. In the music video the flash backs would be a cut to show how her moves of a ballet dancer matched her moves of being a pole dancer. The cutting rate would be fast in these scenes so it would give the audience a glimpse of her past.  In my music video I would like to incorporate this technique and explore how the cutting rate would show the target audience glimpses of the main characters past. 

Case Study - Professor Green Read All About It


Priscilla Quarcoo
 Professor Green – Read All About It Ft. Emeli Sande

 

The video Read all about it by Professor Green shows the broken relationship between a father and a son as the Dad is married into a new family. The video is narrative based as it has a liner narrative. The music video shows the narrative with occasional jump cuts to the music artists. The narrative problem is that the dad does not spend time with his son. Lip synching is included in the video when it jump cuts to Professor Green and Emeli Sande.

The themes represented in the video are broken family, divorce and custody of children. These themes are represented in this music video through the camera angles, editing techniques and mise en scene.

The boy in the video is represented as angry and confused about his relationship with his dad and his new family. This is seen when the dad brings the son into his house but lets go of the boy’s hand as soon as they get into the house, this shot also linked to the lyrics of the song where it said “I wonder what I did to you to make you hate me” A close up shot of the dad letting go of his son’s hand was used here to show the audience of this music video how the father treated his son around his new family. High angle shots are used to show the boy in the music video to show that he is less powerful in this situation.  

The mise en scene of the house helps to convey to the audience that the boy in this story is not part of his new step family. This is evident as on the walls of the house are pictures drawn by his step sister. In the music video the camera appears to be hand held as the boy smashes up the furniture in the house which is used to show the destruction in the house and to represent the theme of a broken family.

Editing techniques such as shot- reverse – shot and the cutting rate also contribute to the representation of the themes running through the video. Towards the end of the music video the cutting rate increases as the boy and the step mum in the video argue. Shot reverse shot is used in the scene and extreme close-ups are used to show the boy’s and the step mum’s eyes to show the audience the anger they have towards each other.

The main artist Professor Green is represented as reflective looking at his past saying he’s not going to turn out like his dad, Professor Green is also represented as hurt in the video as his lyrics say that we have to see him “hurt”. Close up shot’s of Professor Green’s face were used in the music video to convey his emotions to the target audience.  At the end of the music video a wide shot is used to show the little boy and Professor Green in the same location with Professor Green looking at him to signify to the audience that he was looking into his past. Professor Green has a performance role in the music video as he is lip singing and also “acting” as he is using his hands to portray his feelings, he is not just standing still. Pans and long shots are used in these scenes.

The target audience of this music video would be teenagers who listen to grime and hip hop music. The target audience of this music video are encouraged to buy the record as they would be able to relate to the feelings and themes portrayed in the music video. I wish to include the concept used at the end of the music video, when Professor Green was looking at the boy, in my own music video of the main artist looking at their past self.  

Wednesday, 10 October 2012

Editing

Yesterday and today we practised using finial cut pro which is the program we would be using to edit our music video. We learnt how to cut film, use shot reverse shot and fade in and out. We also learnt how to add titles.

Monday, 8 October 2012

Story Board

Today we continued to draw our story board. We are looking to start filming next week, maybe film on the 20th and 24th of October. Maybe filming in Victoria Park on the Saturday then 20th and filming in the house on Wednesday the 24th.

Wednesday, 3 October 2012

Storyboard


Today we started drawing the story board. And so now we are figuring out what type of camera shots and movements we are using.


Auditions

Yesterday we held auditions for our main actors. We now have a boy and a girl actor for the main characters.  The boy is white which is kind of important as he would be playing “Ed Sheeran in the music video” and so the music video would look believable.

We used this poster to ask for actors :

Boy and Girl actors needed for music video to Ed Sheeran song “Little Birds”

Will look good on your portfolio

If interested contact:


Twitter - @p_quarcoo

Please get back to me by 07/10/12

THANK YOU

Tuesday, 2 October 2012

Pre-production

Today we have sorted out what would be seen at each line of the song so now we would be able to draw a detailed storyboard we have also sorted out auditions for actors to star in our music video which would be this lunch time.